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filter_contrast=»100″ filter_invert=»0″ filter_sepia=»0″ filter_opacity=»100″ filter_blur=»0″ filter_hue_hover=»0″ filter_saturation_hover=»100″ filter_brightness_hover=»100″ filter_contrast_hover=»100″ filter_invert_hover=»0″ filter_sepia_hover=»0″ filter_opacity_hover=»100″ filter_blur_hover=»0″ last=»false» border_position=»all» first=»true» type=»3_4″][fusion_text columns=»» column_min_width=»» column_spacing=»» rule_style=»default» rule_size=»» rule_color=»» content_alignment_medium=»» content_alignment_small=»» content_alignment=»» hide_on_mobile=»small-visibility,medium-visibility,large-visibility» sticky_display=»normal,sticky» class=»» id=»» font_size=»24px» fusion_font_family_text_font=»Chivo» fusion_font_variant_text_font=»300″ line_height=»130%» letter_spacing=»» text_color=»» animation_type=»» animation_direction=»left» animation_speed=»0.3″ animation_offset=»»]En esta sección encontrarás guías, kits de herramientas y propuestas prácticas sobre gestión de equipos, cultura de las organizaciones, producción de contenidos y modelos de ingresos. Estos recursos gratuitos están pensados para medios y diseñados para que fácilmente puedas implementar las mejores prácticas en tu organización.[/fusion_text][/fusion_builder_column_inner][fusion_builder_column_inner type=»1_4″ layout=»1_4″ align_self=»auto» content_layout=»column» align_content=»flex-start» content_wrap=»wrap» spacing=»» center_content=»no» link=»» target=»_self» min_height=»» hide_on_mobile=»small-visibility,medium-visibility,large-visibility» sticky_display=»normal,sticky» class=»» id=»» type_medium=»» type_small=»» order_medium=»0″ order_small=»0″ dimension_spacing_medium=»» dimension_spacing_small=»» dimension_spacing=»» dimension_margin_medium=»» dimension_margin_small=»» dimension_margin=»» padding_medium=»» padding_small=»» padding_top=»» padding_right=»» padding_bottom=»» padding_left=»» hover_type=»none» border_sizes=»» border_color=»» border_style=»solid» border_radius=»» box_shadow=»no» dimension_box_shadow=»» box_shadow_blur=»0″ box_shadow_spread=»0″ 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GUÍAS DE APRENDIZAJE

[/fusion_title][/fusion_builder_column][fusion_builder_column type=»3_5″ layout=»2_5″ spacing=»» center_content=»no» link=»» target=»_self» min_height=»» hide_on_mobile=»small-visibility,medium-visibility,large-visibility» class=»» id=»» hover_type=»none» border_color=»» border_style=»solid» border_position=»all» border_radius=»» box_shadow=»no» dimension_box_shadow=»» box_shadow_blur=»0″ box_shadow_spread=»0″ box_shadow_color=»» box_shadow_style=»» padding_top=»» padding_right=»» padding_bottom=»» padding_left=»» margin_top=»» margin_bottom=»» background_type=»single» gradient_start_color=»» gradient_end_color=»» gradient_start_position=»0″ gradient_end_position=»100″ gradient_type=»linear» radial_direction=»center center» linear_angle=»180″ background_color=»» background_image=»» background_image_id=»» background_position=»left top» background_repeat=»no-repeat» background_blend_mode=»none» animation_type=»» animation_direction=»left» animation_speed=»0.3″ animation_offset=»» filter_type=»regular» filter_hue=»0″ filter_saturation=»100″ filter_brightness=»100″ filter_contrast=»100″ filter_invert=»0″ filter_sepia=»0″ filter_opacity=»100″ filter_blur=»0″ filter_hue_hover=»0″ filter_saturation_hover=»100″ filter_brightness_hover=»100″ filter_contrast_hover=»100″ filter_invert_hover=»0″ filter_sepia_hover=»0″ filter_opacity_hover=»100″ filter_blur_hover=»0″ last=»true» border_sizes_top=»0″ border_sizes_bottom=»0″ border_sizes_left=»0″ border_sizes_right=»0″ first=»false» type=»3_5″][fusion_content_boxes layout=»icon-with-title» columns=»1″ link_type=»» button_span=»» link_area=»» link_target=»» icon_align=»left» animation_type=»» animation_direction=»left» animation_speed=»0.3″ animation_delay=»» animation_offset=»» hide_on_mobile=»small-visibility,medium-visibility,large-visibility» class=»» id=»» title_size=»15″ heading_size=»4″ title_color=»#5d5f64″ body_color=»» backgroundcolor=»» icon=»» iconflip=»» iconrotate=»» iconspin=»no» iconcolor=»#2babe3″ icon_circle=»» icon_circle_radius=»» circlecolor=»» circlebordersize=»» circlebordercolor=»» outercirclebordersize=»» outercirclebordercolor=»» icon_size=»» icon_hover_type=»» hover_accent_color=»#614aac» image=»» image_id=»» image_max_width=»» margin_top=»» margin_bottom=»»][fusion_content_box title=»Guía de management para medios» backgroundcolor=»» icon=»fa-book-open fas» iconflip=»» iconrotate=»» iconspin=»» iconcolor=»#614acc» circlecolor=»» circlebordersize=»» circlebordercolor=»» outercirclebordersize=»» outercirclebordercolor=»» image=»» image_id=»» image_max_width=»» link=»https://drive.google.com/file/d/1QioOVasSl0O3HR_gHvq3gv4cEn2Bte0M/view» linktext=»» link_target=»» animation_type=»» animation_direction=»left» animation_speed=»0.3″ animation_offset=»»]

Los medios digitales también necesitan gestión, y con esta guía conocerás los puntos claves para ordenar a tu organización: protocolos para roles, procesos, estructuras, incorporaciones y desvinculaciones.

[/fusion_content_box][fusion_content_box title=»Guía de género, igualdad y diversidad» backgroundcolor=»» icon=»fa-book-open fas» iconflip=»» iconrotate=»» iconspin=»» iconcolor=»#614acc» circlecolor=»» circlebordersize=»» circlebordercolor=»» outercirclebordersize=»» outercirclebordercolor=»» image=»» image_id=»» image_max_width=»» link=»https://drive.google.com/file/d/1ftysiOYD_AGcypm7YZ7FYQqtl63OoHTZ/view» linktext=»» link_target=»» animation_type=»» animation_direction=»left» animation_speed=»0.3″ animation_offset=»»]

Un kit de herramientas para medios digitales que buscan implementar perspectiva de género en sus organizaciones para orientar producciones y construir espacios de trabajo inclusivos y libres de discriminaciones.

[/fusion_content_box][fusion_content_box title=»Guía de desarrollo de productos periodísticos» backgroundcolor=»» icon=»fa-book-open fas» iconflip=»» iconrotate=»» iconspin=»» iconcolor=»#614acc» circlecolor=»» circlebordersize=»» circlebordercolor=»» outercirclebordersize=»» outercirclebordercolor=»» image=»» image_id=»» image_max_width=»» link=»https://propulsorio.com/» linktext=»» link_target=»» animation_type=»» animation_direction=»left» animation_speed=»0.3″ animation_offset=»»]

De la idea a la realidad: conoce cómo el enfoque de Producto puede impulsar el trabajo de tu medio con técnicas de diseño, investigación y medición. Una guía que ubica al usuario en el centro y propone sugerencias y ejercicios.

[/fusion_content_box][fusion_content_box title=»Guía sobre membresías» backgroundcolor=»» icon=»fa-book-open fas» iconflip=»» iconrotate=»» iconspin=»» iconcolor=»#614acc» circlecolor=»» circlebordersize=»» circlebordercolor=»» outercirclebordersize=»» outercirclebordercolor=»» image=»» image_id=»» image_max_width=»» link=»https://espanol.membershipguide.org/» linktext=»» link_target=»» animation_type=»» animation_direction=»left» animation_speed=»0.3″ animation_offset=»»]

Un manual para aprender sobre sistemas de membresías: qué son, cómo elaborarlos, cómo fortalecerlos y cómo hacerlos rentables. Además, accederás a consejos prácticos y casos de estudio.

[/fusion_content_box][fusion_content_box title=»Guía sobre ingresos por usuarios de GNI» backgroundcolor=»» icon=»fa-book-open fas» iconflip=»» iconrotate=»» iconspin=»» iconcolor=»#614acc» circlecolor=»» circlebordersize=»» circlebordercolor=»» outercirclebordersize=»» outercirclebordercolor=»» image=»» image_id=»» image_max_width=»» link=»https://newsinitiative.withgoogle.com/digital-growth/reader-revenue/es/playbook» linktext=»» link_target=»» animation_type=»» animation_direction=»left» animation_speed=»0.3″ animation_offset=»»]Conoce los diferentes modelos de ingresos por usuarios y los factores claves a la hora de construir el adecuado para tu medio. Con esta guía práctica aprenderás a generar un embudo de audiencias y potenciar tu propuesta de valor.[/fusion_content_box][fusion_content_box title=»Guía de recaudación de fondos de MediaDev» backgroundcolor=»» icon=»fa-book-open fas» iconflip=»» iconrotate=»» iconspin=»» iconcolor=»#614acc» circlecolor=»» circlebordersize=»» circlebordercolor=»» outercirclebordersize=»» outercirclebordercolor=»» image=»» image_id=»» image_max_width=»» link=»https://recaudacion-de-fondos.gfmd.info» linktext=»» link_target=»» animation_type=»» animation_direction=»left» animation_speed=»0.3″ animation_offset=»»]

La Guía de recaudación de fondos del GFMD está diseñada para ayudar a cualquier persona que busque financiamiento para proyectos de desarrollo mediático o de apoyo al periodismo.

[/fusion_content_box][fusion_content_box title=»Guía para startups de la Google News Initiative» backgroundcolor=»» icon=»fa-book-open fas» iconflip=»» iconrotate=»» iconspin=»» iconcolor=»#614acc» circlecolor=»» circlebordersize=»» circlebordercolor=»» outercirclebordersize=»» outercirclebordercolor=»» image=»» image_id=»» image_max_width=»» link=»https://newsinitiative.withgoogle.com/digital-growth/startups-playbook/es/playbook/#playbook» linktext=»» link_target=»» animation_type=»» animation_direction=»left» animation_speed=»0.3″ animation_offset=»»]

El objetivo de esta guía es desmitificar el proceso de lanzamiento de una startup de noticias digitales y ayudarlo a crear un negocio que sea económicamente viable e impactante periodísticamente hablando.

[/fusion_content_box][fusion_content_box title=»Guía de finanzas» backgroundcolor=»» icon=»fa-book-open fas» iconflip=»» iconrotate=»» iconspin=»» iconcolor=»#614acc» circlecolor=»» circlebordersize=»» circlebordercolor=»» outercirclebordersize=»» outercirclebordercolor=»» image=»» image_id=»» image_max_width=»» link=»https://www.velocidad.fund/perder-el-miedo-a-los-numeros-guia-de-finanzas-para-medios/» linktext=»» link_target=»» animation_type=»» animation_direction=»left» animation_speed=»0.3″ animation_offset=»»]Lecciones de líderes de medios que aprendieron a la fuerza cómo administrar mejor las finanzas: ideas, instrucciones y buenas prácticas para perderle el miedo a los números.[/fusion_content_box][fusion_content_box title=»Guía para comprender el papel de Producto en medios» backgroundcolor=»» icon=»fa-book-open fas» iconflip=»» iconrotate=»» iconspin=»» iconcolor=»#614acc» circlecolor=»» circlebordersize=»» circlebordercolor=»» outercirclebordersize=»» outercirclebordercolor=»» image=»» image_id=»» image_max_width=»» link=»https://drive.google.com/file/d/17ZPCHtnEXh1ZdlTo_SpgI68qN4VVaICS/view?usp=sharing» linktext=»» link_target=»» animation_type=»» animation_direction=»left» animation_speed=»0.3″ animation_offset=»»]Una guía introductoria sobre los roles y las responsabilidades del área de Producto en medios y sobre cómo hacer encajar esta mentalidad en las redacciones.[/fusion_content_box][fusion_content_box title=»Glosario de términos de Producto en medios» backgroundcolor=»» icon=»fa-book-open fas» iconflip=»» iconrotate=»» iconspin=»» iconcolor=»#614acc» circlecolor=»» circlebordersize=»» circlebordercolor=»» outercirclebordersize=»» outercirclebordercolor=»» image=»» image_id=»» image_max_width=»» link=»https://drive.google.com/file/d/1vc4DFG6G3xHrbAOfyNzKqwfEFVRUXKNQ/view?usp=sharing» linktext=»» link_target=»» animation_type=»» animation_direction=»left» animation_speed=»0.3″ animation_offset=»»]Un listado de los términos y conceptos del área de Producto comúnmente utilizados por organizaciones de noticias.[/fusion_content_box][fusion_content_box title=»Guía sobre metodologías de Producto en medios» backgroundcolor=»» icon=»fa-book-open fas» iconflip=»» iconrotate=»» iconspin=»» iconcolor=»#614acc» circlecolor=»» circlebordersize=»» circlebordercolor=»» outercirclebordersize=»» outercirclebordercolor=»» image=»» image_id=»» image_max_width=»» link=»https://drive.google.com/file/d/1fs-iGud8Otk1IxaQwiiCkai3HCr_W6Qe/view?usp=sharing» linktext=»» link_target=»» animation_type=»» animation_direction=»left» animation_speed=»0.3″ animation_offset=»»]Una guía introductoria a los métodos de desarrollo de Producto en medios y sugerencias para cultivar este tipo de cultura de trabajo en las redacciones.[/fusion_content_box][fusion_content_box title=»Guía para enseñar metodología de Producto en redacciones» backgroundcolor=»» icon=»fa-book-open fas» iconflip=»» iconrotate=»» iconspin=»» iconcolor=»#614acc» circlecolor=»» circlebordersize=»» circlebordercolor=»» outercirclebordersize=»» outercirclebordercolor=»» image=»» image_id=»» image_max_width=»» link=»https://drive.google.com/file/d/13wEGqFrArmTqBdsEYGWcCxaZg6THaNSh/view?usp=sharing» linktext=»» link_target=»» animation_type=»» animation_direction=»left» animation_speed=»0.3″ animation_offset=»»]Guía práctica para aprender a explicar Producto en medios y asegurar la participación de todas las áreas.[/fusion_content_box][fusion_content_box title=»Guía introductoria sobre objetivos estratégicos» backgroundcolor=»» icon=»fa-book-open fas» iconflip=»» iconrotate=»» iconspin=»» iconcolor=»#614acc» circlecolor=»» circlebordersize=»» circlebordercolor=»» outercirclebordersize=»» outercirclebordercolor=»» image=»» image_id=»» image_max_width=»» link=»https://drive.google.com/file/d/1gRGflg3MRmaWrJVq03-4IXkoB4ljuRwU/view?usp=sharing» linktext=»» link_target=»» animation_type=»» animation_direction=»left» animation_speed=»0.3″ animation_offset=»»]Una guía para alinear la planificación estratégica del área de Producto con la misión y valores del medio.[/fusion_content_box][fusion_content_box title=»Guía sobre diversidad y derechos humanos en medios» backgroundcolor=»» icon=»fa-book-open fas» iconflip=»» iconrotate=»» iconspin=»» iconcolor=»#614acc» circlecolor=»» circlebordersize=»» circlebordercolor=»» outercirclebordersize=»» outercirclebordercolor=»» image=»» image_id=»» image_max_width=»» link=» drive.google.com/file/d/1xvlVkzLA0zkEHkQT0qln3JU6YsGnQ6y6/view?usp=sharing» linktext=»» link_target=»» animation_type=»» animation_direction=»left» animation_speed=»0.3″ animation_offset=»»]Un recurso fundamental para quienes buscan hacer periodismo con un enfoque de diversidad, equidad e inclusión desde una perspectiva de derechos humanos.[/fusion_content_box][/fusion_content_boxes][/fusion_builder_column][/fusion_builder_row][/fusion_builder_container]