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Metis es un programa de mentorías en negocios para mujeres fundadoras de medios digitales independientes de América Latina. Con el apoyo de Google News Initiative, lanzamos una nueva generación con el objetivo de reforzar el trabajo de líderes de medios en la región.
Metis es, también, el nombre de la diosa griega del conocimiento: destacada por su astucia y buen consejo. Ella refleja el espíritu colaborativo del proyecto. De Metis nació Ateneas, símbolo de la inteligencia. El objetivo es que del encuentro entre mujeres fundadoras, mentoras y referentas surja un periodismo más equitativo y sustentable.
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Las seleccionadas recibirán una mentoría durante seis meses para acompañarlas en el camino a la sostenibilidad de sus proyectos. Además, se unirán a la red de Metis que cuenta con más de 35 líderes de la región, referentas internacionales y mentoras destacadas.
La convocatoria al programa se encuentra cerrada. Aplicaron más de 141 de fundadoras de medios de América Latina. Las ganadoras serán anunciadas a partir del 4 de junio en esta web y en redes sociales.[/fusion_text][/fusion_builder_column][fusion_builder_column type=»1_2″ layout=»1_2″ align_self=»auto» content_layout=»column» align_content=»flex-start» content_wrap=»wrap» spacing=»» center_content=»no» link=»» target=»_self» min_height=»» hide_on_mobile=»small-visibility,medium-visibility,large-visibility» sticky_display=»normal,sticky» class=»» id=»» type_medium=»» type_small=»» order_medium=»0″ order_small=»0″ dimension_spacing_medium=»» dimension_spacing_small=»» dimension_spacing=»» dimension_margin_medium=»» dimension_margin_small=»» margin_top=»» margin_bottom=»» padding_medium=»» padding_small=»» padding_top=»» padding_right=»» padding_bottom=»» padding_left=»» hover_type=»none» border_sizes=»» border_color=»» border_style=»solid» border_radius=»» box_shadow=»no» dimension_box_shadow=»» box_shadow_blur=»0″ box_shadow_spread=»0″ box_shadow_color=»» box_shadow_style=»» 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LAS GANADORAS
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En esta nueva edición también seleccionamos a cinco invitadas especiales que se sumarán a la red de Metis para seguir ampliando el alcance del programa. Ellas participarán de las reuniones mensuales con referentas internacionales así como de los canales grupales junto a mentees donde reforzarán aprendizajes en negocios de forma colectiva.
- María Nieves Bordon, Libertad Digital, Argentina
- María Milagros Kirpach, No Pausa, Argentina
- Nathalia Duque, Manifiesta, Colombia
- Mónica Quesada Cordero, El Colectivo 506, Costa Rica
- Katia Rejón, Memorias de Nómada, México
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LAS MENTORAS
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EL PROGRAMA
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En esta nueva edición, el programa brindará mentoría especializada en negocios durante seis (6) meses a diez (10) medios nativos digitales fundados por mujeres en Latinoamérica. Las fundadoras de los medios seleccionados participarán de reuniones mensuales con mujeres referentes internacionales del ecosistema de medios digitales.
Durante el período de mentoría, se explorarán e implementarán nuevas fuentes de ingresos, se crearán nuevas alianzas y se dará visibilidad a los medios seleccionados a través del trabajo conjunto. Al finalizar el programa, las mujeres fundadoras compartirán sus aprendizajes en eventos virtuales para apoyar e inspirar a otros periodistas.
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Este programa también se enfoca en conectar a las mentees con redes de periodistas y organizaciones internacionales que visibilizan su trabajo. En 2021, Melanie Tobal, fundadora de Publicitarias y participante de Metis 2020 participó de un panel de Comité de la Mujer de las Naciones Unidas (puedes verlo aquí); Alejandra Higareda, de Malvestida, participó de la Conferencia de Género y Diversidad del Knight Center y Google News Initiative, Laura Aguirre de Alharaca y Edilma Padra de Agenda Propia estuvieron en el Festival Zarelia; Florencia Alcaraz de LatFem y Melanie Tobal de Publicitarias participaron del FORO IDEA organizado por Planned Parenthood.
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Participar en Metis fue clave al conocer la diversidad de fondos y los modos de liderar equipos.
[/fusion_testimonial][/fusion_testimonials][/fusion_builder_column][fusion_builder_column type=»1_3″ layout=»1_3″ align_self=»auto» content_layout=»column» align_content=»flex-start» content_wrap=»wrap» spacing=»» center_content=»no» link=»» target=»_self» min_height=»» hide_on_mobile=»small-visibility,medium-visibility,large-visibility» sticky_display=»normal,sticky» class=»» id=»» type_medium=»» type_small=»» order_medium=»0″ order_small=»0″ dimension_spacing_medium=»» dimension_spacing_small=»» dimension_spacing=»» dimension_margin_medium=»» dimension_margin_small=»» margin_top=»» margin_bottom=»» padding_medium=»» padding_small=»» padding_top=»» padding_right=»» padding_bottom=»» padding_left=»» hover_type=»none» border_sizes=»» border_color=»» border_style=»solid» border_radius=»» box_shadow=»no» dimension_box_shadow=»» box_shadow_blur=»0″ box_shadow_spread=»0″ box_shadow_color=»» box_shadow_style=»» background_type=»single» gradient_start_color=»» gradient_end_color=»» gradient_start_position=»0″ gradient_end_position=»100″ gradient_type=»linear» radial_direction=»center center» linear_angle=»180″ background_color=»» background_image=»» background_image_id=»» background_position=»left top» background_repeat=»no-repeat» background_blend_mode=»none» animation_type=»» animation_direction=»left» animation_speed=»0.3″ animation_offset=»» filter_type=»regular» filter_hue=»0″ filter_saturation=»100″ filter_brightness=»100″ filter_contrast=»100″ filter_invert=»0″ filter_sepia=»0″ filter_opacity=»100″ filter_blur=»0″ filter_hue_hover=»0″ filter_saturation_hover=»100″ filter_brightness_hover=»100″ filter_contrast_hover=»100″ filter_invert_hover=»0″ filter_sepia_hover=»0″ filter_opacity_hover=»100″ filter_blur_hover=»0″ last=»false» border_position=»all» first=»false» spacing_right=»» type=»1_3″][fusion_testimonials design=»classic» navigation=»no» speed=»» backgroundcolor=»» textcolor=»» random=»» hide_on_mobile=»small-visibility,medium-visibility,large-visibility» class=»» id=»»][fusion_testimonial name=»Catherine Calderón» avatar=»image» image=»https://sembramedialab.com/wp-content/uploads/2020/07/Copy-of-Profes-Escuela-Janine-Warner-5.png» image_id=»72311|full» image_border_radius=»» company=»Contracorriente» link=»https://contracorriente.red/» target=»_blank»]
A lo largo del programa Metis 2020 perdí miedo a hablar sobre dinero y poder negociar.
[/fusion_testimonial][/fusion_testimonials][/fusion_builder_column][fusion_builder_column type=»1_3″ layout=»1_3″ align_self=»auto» content_layout=»column» align_content=»flex-start» content_wrap=»wrap» spacing=»» center_content=»no» link=»» target=»_self» min_height=»» hide_on_mobile=»small-visibility,medium-visibility,large-visibility» sticky_display=»normal,sticky» class=»» id=»» type_medium=»» type_small=»» order_medium=»0″ order_small=»0″ dimension_spacing_medium=»» dimension_spacing_small=»» dimension_spacing=»» dimension_margin_medium=»» dimension_margin_small=»» margin_top=»» margin_bottom=»» padding_medium=»» padding_small=»» padding_top=»» padding_right=»» padding_bottom=»» padding_left=»» hover_type=»none» border_sizes=»» border_color=»» border_style=»solid» border_radius=»» box_shadow=»no» dimension_box_shadow=»» box_shadow_blur=»0″ box_shadow_spread=»0″ box_shadow_color=»» box_shadow_style=»» background_type=»single» gradient_start_color=»» gradient_end_color=»» gradient_start_position=»0″ gradient_end_position=»100″ gradient_type=»linear» radial_direction=»center center» linear_angle=»180″ background_color=»» background_image=»» background_image_id=»» background_position=»left top» background_repeat=»no-repeat» background_blend_mode=»none» animation_type=»» animation_direction=»left» animation_speed=»0.3″ animation_offset=»» filter_type=»regular» filter_hue=»0″ filter_saturation=»100″ filter_brightness=»100″ filter_contrast=»100″ filter_invert=»0″ filter_sepia=»0″ filter_opacity=»100″ filter_blur=»0″ filter_hue_hover=»0″ filter_saturation_hover=»100″ filter_brightness_hover=»100″ filter_contrast_hover=»100″ filter_invert_hover=»0″ filter_sepia_hover=»0″ filter_opacity_hover=»100″ filter_blur_hover=»0″ last=»true» border_position=»all» first=»false» type=»1_3″][fusion_testimonials design=»classic» navigation=»no» speed=»» backgroundcolor=»» textcolor=»» random=»» hide_on_mobile=»small-visibility,medium-visibility,large-visibility» class=»» id=»»][fusion_testimonial name=»Dariela Sosa» avatar=»image» image=»https://sembramedialab.com/wp-content/uploads/2020/07/Copy-of-Profes-Escuela-Janine-Warner-5.png» image_id=»72311|full» image_border_radius=»» company=»Soy Arepita» link=»https://www.soyarepita.com/» target=»_blank»]Durante Metis logramos una campaña de financiamiento colectivo 70% más exitosa.
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A su vez, se elegirán a cinco (5) seleccionadas complementarias que participarán como asistentes en estas reuniones. También tendrán acceso libre y completo a la escuela de SembraMedia, donde encontrarán capacitación sobre los distintos modelos de negocios, manejo de equipos y tecnología para hacer crecer sus medios.
Por último, entre todas las aplicaciones se seleccionará a 50 becadas que accederán a clases de la escuela de SembraMedia y a un webinario interactivo.
[/fusion_text][fusion_button link=»https://sembramedialab.com/metis-mentoria-para-periodistas-emprendedoras-2020/» text_transform=»» title=»» target=»_blank» link_attributes=»» alignment_medium=»» alignment_small=»» alignment=»center» modal=»» hide_on_mobile=»small-visibility,medium-visibility,large-visibility» sticky_display=»normal,sticky» class=»» id=»» color=»custom» button_gradient_top_color=»#da8ba1″ button_gradient_bottom_color=»#da8ba1″ button_gradient_top_color_hover=»» button_gradient_bottom_color_hover=»» accent_color=»» accent_hover_color=»» type=»» bevel_color=»» border_width=»» border_radius=»» border_color=»» border_hover_color=»» size=»xlarge» stretch=»default» margin_top=»0px» margin_right=»» margin_bottom=»0px» margin_left=»» icon=»» icon_position=»left» icon_divider=»no» animation_type=»» animation_direction=»left» animation_speed=»0.3″ animation_offset=»»]EDICIONES ANTERIORES[/fusion_button][/fusion_builder_column][/fusion_builder_row][/fusion_builder_container][fusion_builder_container type=»flex» hundred_percent=»no» hundred_percent_height=»no» min_height=»» hundred_percent_height_scroll=»no» align_content=»stretch» flex_align_items=»flex-start» flex_justify_content=»flex-start» flex_column_spacing=»» hundred_percent_height_center_content=»yes» equal_height_columns=»no» container_tag=»div» menu_anchor=»» hide_on_mobile=»small-visibility,medium-visibility,large-visibility» status=»published» publish_date=»» class=»» id=»» link_color=»#e2443f» link_hover_color=»» border_sizes_top=»» border_sizes_right=»» border_sizes_bottom=»» border_sizes_left=»» border_color=»» border_style=»solid» margin_top_medium=»» margin_bottom_medium=»» margin_top_small=»» margin_bottom_small=»» margin_top=»0px» margin_bottom=»0px» padding_top_medium=»» padding_right_medium=»» padding_bottom_medium=»» padding_left_medium=»» padding_top_small=»» padding_right_small=»» 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filter_blur=»0″ filter_hue_hover=»0″ filter_saturation_hover=»100″ filter_brightness_hover=»100″ filter_contrast_hover=»100″ filter_invert_hover=»0″ filter_sepia_hover=»0″ filter_opacity_hover=»100″ filter_blur_hover=»0″ last=»true» border_position=»all» first=»true» type=»1_1″][fusion_tabs design=»clean» layout=»vertical» justified=»yes» backgroundcolor=»#f7f7f7″ inactivecolor=»» bordercolor=»» icon=»» icon_position=»» icon_size=»» hide_on_mobile=»small-visibility,medium-visibility,large-visibility» class=»» id=»»][fusion_tab title=»CRITERIOS DE SELECCIÓN» icon=»»]
Metis busca identificar a medios fundados por mujeres con fuerte capacidad de liderazgo que cuenten con un potencial de crecimiento y diversificación en su modelo de negocio. Creemos que estas características son las que permiten fortalecer el impacto de su labor periodística en sus comunidades.
Por ello, para aplicar a Metis, los medios deberán cumplir con los siguientes criterios:
- Contar con una o más mujeres fundadoras que se encuentren en un rol activo dentro de la organización
- Ser nativos digitales* o con una estrategia de crecimiento centrada en lo digital.
- Aspirar a la independencia económica**, al margen de su posición ideológica.
- Cubrir periodísticamente temas de interés público.
- Contar con más de 6 meses de publicación periódica previo a la aplicación
- Contar con una audiencia basada en Latinoamérica.
- Operar primordialmente desde un país de Latinoamérica de habla hispana: Argentina, Bolivia, Chile, Colombia, Costa Rica, Cuba, Ecuador, El Salvador, Guatemala, Honduras, México, Nicaragua, Panamá, Paraguay, Perú, Puerto Rico, República Dominicana, Uruguay y Venezuela.
*Los proyectos ”nativos digitales” son todos aquellos que fueron desarrollados y diseñados primordialmente para una audiencia digital. Lee más los criterios de nuestro Directorio.
**La política editorial y la viabilidad económica no deben depender enteramente de una única corporación, del Estado o de un partido político.
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Cada mentee ganadora recibirá una carta de compromiso en la cual encontrará las pautas básicas a seguir para garantizar su continuidad en el programa. A cambio de mentoría, el acceso a una red global y el acompañamiento de referentas internacionales, la mentee se comprometerá a:
- Asistir a los encuentros semanales con su mentora en un horario establecido en común acuerdo. Ante una eventualidad, podrá solicitarse una reprogramación de la sesión 48 horas antes del encuentro previamente pactado.
- Ante más de dos cancelaciones consecutivas (con o sin previo aviso), la coordinación del programa decidirá la continuidad o adaptación de la mentoría.
- Asistir a una reunión mensual con una referenta y todo el equipo de Metis. La mentee se compromete a participar al menos en un 70% de las reuniones.
- En caso de faltar a 3 reuniones con referentas sin justificación válida ni preaviso, Metis se reserva el derecho a suspender el avance del programa.
- La mentee y la mentora no podrán pasar más de 20 días sin comunicación. Ante esta situación, Metis se reserva el derecho a suspender el avance del programa.
- Provisión de datos (analíticas) sobre el medio: acceso a dashboards de tráfico a web, redes sociales, newsletters y de cualquier otro tipo que producto que generen.
- Compromiso con provisión de información para realización de caso de estudio sobre el final del programa (nada será publicado sin consentimiento del medio).
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QUÉ ES GOOGLE NEWS INITIATIVE
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Google News Initiative (GNI) es el programa global de Google de colaboración con la industria de las noticias para fomentar el crecimiento del periodismo en la era digital.
Trabaja desarrollando productos para organizaciones periodísticas, colabora de forma permanente con las organizaciones del sector para resolver desafíos comerciales y desarrolla programas que impulsan la innovación en las redacciones. En los últimos dos años, News Lab, uno de los programas de la GNI, capacitó en herramientas digitales a más de 11.000 periodistas en 18 provincias de Argentina y en 4 países de la región, incluyendo a Chile, Perú y Uruguay.
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